Hi, I’m Anne.
I’m here to make sure The Fraser Team’s marketing feels less like real estate content and more like something people actually want to follow.
My background is a little unconventional. I studied theatre and English, trained as an actor, lived abroad for nearly a decade, and eventually built a career around the thing all of those experiences had in common: understanding people, shaping stories, and knowing how to hold an audience’s attention.
That perspective became the foundation of my approach to marketing. I think of social media as performance, not because it should feel fake or overly produced, but because the strongest brands understand their audience, know what they want to say, and deliver it with intention.
Through my agency, Far Fetched Marketing, I’ve developed brand and content strategies for real estate teams, mortgage professionals, founders, startups, and experts building businesses around what they know. My work lives at the intersection of storytelling, strategy, culture, and systems, turning big ideas and distinct personalities into brands people recognize, trust, and remember.
For The Fraser Team, that means overseeing the voice, content, campaigns, and creative direction behind the brand. I help translate what makes this team special into everything you see, from listings and neighborhood guides to newsletters, videos, events, and the occasional deeply specific Pittsburgh joke.
But the goal is never just to make things look good. It’s to make real estate feel more human, more relevant, and a little less intimidating. My goal is to help you understand the market, discover something new, and feel like you already know the people you may eventually trust with a major life decision.
If you’re looking for…
Content that helps you understand the market before you’re ready to move;
A brand that lets you get to know the team, the neighborhoods, and how we work before the first call;
A more informed, more human real estate experience from the first scroll to the closing table—
You’re in the right place with The Fraser Team.
